Who would have thought a few years ago that podcasts would be so successful? With an average of 80% of people listening to the radio every day, streaming audio has become a hobby and is convincing more and more users ... even when it comes to training.

Renew training practices. This is what HR and Learning departments need. An even stronger requirement today, in this time of Covid, reinforced teleworking for employees and the difficulty of organizing face-to-face.

So why not digitize the training by trying out the audio? And the podcast in particular.

This question, large companies have already asked. Seduced by the idea, some have tried it, such as Canal Plus, Henkel, Carte Noire ... This is also the case with Kellogg’s

Efficiency, profitability and massification

There is no doubt that the podcast can now do well in the learning sphere. It has proven to be effective: “The completion rates are high,” 88% of podcasts are complete and there are 32-70% likes on average for each episode offered to learners.

The podcast is also a profitable tool for the company thanks to its different uses: "Onboarding, meeting facilitation, ongoing training, individual assessment or self-training"

Other advantages: this medium is suitable for all people on the move (directors, managers, salespeople, etc.) “and makes it possible to reach a few dozen to several hundred employees. They can be encouraged to train by simply sending them notifications. "

4 minutes on average to train

"With the podcast, we have even succeeded in making employees actors in their training",

In total, Kellogg’s sales team now has 5 podcast channels, with over 500 listening hours. "We are currently thinking about new episodes to train all of our employees around our CSR strategy," concludes Aude Pichaud.